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Burger King India launches a black-bun 'Doomsday Whopper' for Avengers

As Marvel's official restaurant partner in India, Burger King has rolled out a villain-themed menu from ₹199 ahead of the film's December release.

accha? daily · · 1 min read
In short
₹199starting price of the Avengers burgers
  • Burgers from ₹199
  • Veg and chicken Doomsday Whopper
  • Collectible tumbler with select meals

What happened

Burger King India is the official restaurant partner for Marvel's Avengers: Doomsday in India. Its new menu is led by the Doomsday Whopper, with black buns coloured using plant-based colours, in veg and chicken versions.

There are also character-named items like a Loki Molten Cheese Burger, Cyclops Soft Paneer Burger, Shuri Vibranium Fries and Thor Thunder Nuggets, plus themed boxes, a Doctor Doom-style crown and a collectible tumbler with select meals.

Why it's clever

Movie tie-ins give fast-food brands a reason to be talked about for weeks before a film opens. Burger King is running it everywhere at once: app pre-bookings, in-store, billboards and influencers.

It is part of a global Doomsday food frenzy: Dunkin' launched its own menu in the US on 4 November, and a KFC tie-in has been teased online.

Read the original reporting
Indian Retailer↗Fiction Horizon↗

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