Apple CEO John Ternus is pushing software chief Craig Federighi to speed up AI, Bloomberg reports
Mark Gurman says Ternus is frustrated that Apple seems less urgent about AI than its rivals.
- Source: Bloomberg's Power On, 8 Nov
- Focus: more agentic Siri
- Dev-cycle change planned from iOS 28
The report
Bloomberg's Mark Gurman reported in his Power On newsletter on 8 November that Apple CEO John Ternus has pressed software engineering chief Craig Federighi to move faster on AI and to go beyond basic Siri improvements. Federighi has been viewed as cautious on AI over privacy, security and jobs. Siri engineering VP Mike Rockwell is reportedly considering leaving his role or Apple next year, and two AI executives, Amar Subramanya and Sebastien Marineau, could take on more Siri AI work.
What it means for Siri
The iOS 27 Siri update delivered many promised features but still lacks long-running background agentic tasks. Ternus has called agentic AI 'promising' on an earnings call, and Apple is reportedly changing its development cycle from iOS 28 to give engineers more time. These details come from anonymous sources and Apple has not commented.
