OpenAI launches 'Businesses in ChatGPT': brands can claim verified profiles and run their own agents
Companies get a blue tick, a dashboard showing how often ChatGPT mentions them, and, in the US, a customer-service agent inside ChatGPT.
- Profiles open wherever ChatGPT is available
- Agents: US e-commerce firms first
- ChatGPT ads: 100,000 advertisers
How it works
Through a new Business Hub, companies can claim a profile, get verified with a blue check and keep their prices, stock and details up to date. They also see how often ChatGPT mentions them and how many clicks it sends to their site. OpenAI says it does not share people's chats with businesses.
Agents and ads
Eligible US online shops and service firms can launch a Business Agent that answers questions about their products, clearly labelled as separate from ChatGPT's own replies. Agents must say they are AI and need the user's approval before any purchase or data sharing. The same agents can be used as landing spots for ChatGPT ads; OpenAI says paying does not change how often ChatGPT recommends a business. The feature is in beta.
