Adobe and Disney announce a multi-year AI alliance to build custom Firefly models
Adobe becomes an official AI innovation partner of Disney, which will work on generative models tailored to its own characters and worlds.
- Announced 9 November at Adobe MAX
- Custom Firefly models for Disney's IP
- Terms not disclosed
The deal
Announced at Adobe MAX in Miami Beach on 9 November, the multi-year alliance makes Adobe an Official AI Innovation Partner of The Walt Disney Company. Financial terms and the exact length were not disclosed.
What Disney gets
Through Firefly Foundry, Disney will work with Adobe on generative AI models tailored to its properties, trained on knowledge of characters, environments and visual style. Disney Imagineering R&D already uses Firefly Foundry, including a sketch-to-image model that turns hand-drawn concepts into concept art. Adobe has also joined StudioLAB, Disney's studio innovation programme, and the two will explore AI for ESPN fan engagement and bringing its archive to life.
