D2C brands bagged one in three startup funding deals in October, led by Boldfit's $42 million
Even as overall startup funding fell to $678 million, consumer brands raised about $200 million ahead of the festive and wedding season.
- D2C share of deals: 33%
- D2C funding: ~$200 million
- Largest round: Boldfit, $42 million
The trend
Direct-to-consumer brands closed 36 of the 108 startup funding deals in India in October, about a third, according to Entrackr's data. They raised about $200 million, nearly 30% of the month's $678 million total. In the first half of 2026, D2C made up only about a fifth of deals.
Who raised
Fitness brand Boldfit raised the biggest round, $42 million. DailyObjects raised $35 million, Nat Habit $15 million, and The Pant Project and Beyond Appliances $11.5 million each. Food and drink was the busiest category with eight deals, followed by fashion and health with seven each. The festive season usually brings more spending, and fresh money helps brands stock up and advertise.
